Planning and Managing Public Relations Campaigns: A Strategic Approach (PR in Practice)
By Anne Gregory.
Description
Getting a public relations campaign or program off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated third edition of Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners, with examples and case studies ranging from The Olympic Bid to manage the ongoing development of a program in a structured way to benefit both the organization and its clients. Practical and easy to read, this book demonstrates a 12-point plan for ensuring success and cover...
ISBN(s)
0749451084, 9780749451080
