Manager's Guide to Excellence in Public Relations and Communication Management (Routledge Communication Series)
By Unknown Author.
Description
This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Business Communicators (IABC) Research Foundation. The Excellence Study provides communication managers and public relations practitioners with information critical to their own professional growth, and supplies organizations with tools that help them communicate more effectively and build beneficial relations with key publics. Communication excellence is a powerful idea of sweeping scope that applies to all organizations -- large or small -- that...
ISBN(s)
0805818103, 9780805818109
