A Framework For Marketing Management 5E
Type
Book
Authors
ISBN 10
0132539306
ISBN 13
9780132539302
Category
L4C
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Publication Year
2017
Publisher
Tags
Description
Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects. - from Amzon
Number of Copies
1
