Global Marketing Management (8th Edition)
Type
Book
Authors
ISBN 10
0136157394
ISBN 13
9780136157397
Category
Course Reserves
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Publication Year
2013
Publisher
Pages
480
Description
The leading MBA text in international marketing–with comprehensive cases. This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. - from Amzon
Number of Copies
1
